Free Mobile App Revenue Model

Download the free spreadsheet template to project revenue for a mobile or web app. The template includes a customer or user acquisition section and then allows you to add revenue from subscriptions, in app purchases and ads

Download the free spreadsheet template to project revenue for a mobile or web app.  The template includes a customer or user acquisition section and then allows you to add revenue from subscriptions, in app purchases and ads. Key features include:

  • Works in Excel and Google Sheets
  • A monthly sales projection for 1 year
  • Video walkthrough of the mobile app revenue model

Compatible with our premium 5 year Mobile App Financial Model.

Mobile App Sales Projection Template FAQs

How much does it cost to acquire a download of a mobile app? 

According to Statista, the average cost to acquire an app download was $3.52 in 2019. 

What percentage of mobile app downloads turn into active users? 

User retention for a mobile app is tough.  Upland Software found that 3 months after a user downloads an app, only 29% of users are still engaging with the app on a regular basis. 

What percentage of users spend money on in-app purchases? 

According to Invespcro, only 5% of app users will spend money on in-app purchases. 

What should be included in a mobile app business plan?

Our mobile app business plan template includes the following sections - Market Research, Business Model, Projections, and Marketing Plan

Mobile App Financial Modeling Services

For apps that don’t quite fit into our web and mobile app sales forecast template, we love building bespoke financial models for all sorts of tech startups. Let us know how we can build the perfect model for your needs!

Get the Template!

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This spreadsheet was an encouragement to me as well as a great help securing needed finances. 100% recommended. 5/5 stars.
Kandi Nichols
★★★★★
ProjectionHub had just what I was looking for: an easy way to determine projections for my business without having the figure out all the equations to make it happen. They took a project that I anticipated would take me weeks to complete and I was able to do it in one day. Not only did they provide a template that met my needs, but when I had questions along the way, their team was there to promptly assist. I can't say that I've experienced better customer service and I applaud them for the ingenuity in their business model as well as their determination to help their customers accomplish their goals. Thank you ProjectionHub!
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