Free Ad-Based Revenue Model Template

Download our ad based revenue model template for free. Create up to 12 months of sales projections for a mobile app, web app, game, newsletter, podcast, or any other ad supported business model. Model your user acquisition, average ad impressions per user, and your CPM rates to ultimately create your sales forecast. Key features in our CPM revenue model include:

Works in Excel and Google Sheets
Up to 12 months of sales projections for your ad supported startup
Video walkthrough to demonstrate how to create sales projections

Ad based Startup Sales Projection Template FAQs

What are typical CPM rates for different types of ads?

According to TopDraw, the average CPM rate for online advertising in 2021 was $3.45 compared to over $22 for traditional advertising CPM rates.

Are CPM rates going up or down?

Business of Apps reports on CPM rates and shows that CPM rates have been on a rocky ride around COVID, but as of April 2022 Facebook CPM rates were at $12.40. In the last two years Facebook has seen a range in CPMs from $8.80 in March of 2020 up to $17.60 in November of 2021. This should give you some context on a range of CPM rates that you can expect.

What are examples of successful ad supported startups?

There are many examples of ad supported businesses. Some of the largest examples include Google, Facebook, and Twitter. Of course there are many smaller businesses like podcasts, content websites, newsletters, games, and mobile apps that are ad supported.

Financial Modeling for Ad Based Startups

For revenue models that don’t quite fit into our ad based sales forecast, we can create custom financial models for startups with an advertising supported business model. Just reach out if we can help!

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★★★★★

Highly recommend these templates for projections for a business. The developers thought of the most common scenarios - I would definitely tell a friend. I had difficulty with formulas on my particular computer but the customer service I received was second to none! Super responsive, gave excellent explanation and went above and beyond to make sure I had what I needed.

Valerie S

★★★★★

As an investor in multiple industries, my first step before diving deep into the investment is to do a financial analysis and projections for the next 5 years. Over the years, I've developed my own excel worksheets, and have adapted them to fit my needs. On a whim, I decided to google for such an investment template, willing to pay for the time-it will save me in the long-term. Given the money-back guarantee, I went ahead and purchased the first template. I was blown away by the level of detail and care Adam has provided, and after a few hours of inputting the data and seeing the results, I was convinced it was a wise investment on my part. No regrets. I had a question which I asked Adam via his on-line chat, and within an hour or two, he made a custom video showing me the answer to my question. I would have never imagined this level of personal service given by someone who clearly cares about his customer's experience. Bottom line, awesome tools, awesome service, and I feel very pleased with my purchase decision.

M. N.

Investor

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